In addition, Funny or Die published a collection on July 24th, 2015, of other slogans photoshopped onto the hat, which inspired similar photoshops to become popular on Tumblr. Users on Instagram and Twitter began photographing themselves in the hat, often tagging the photo with the hashtag #MakeAmericaGreatAgain, which had over 7,600 posts as of August 10th, 2015 on Instagram. The Washington Post reported on July 28th that the official hat had sold out from the retail location authorized to sell it many bootleg versions became available online.
Soon after photographs of Trump wearing the hat appeared in the mainstream media, users both began photoshopping new text onto the front of the hat, as well as ordering the hat in droves and using it in photographs, either ironically or not. Trump has claimed to have authored the phrase, but has not produced any proof.
Since then, it has often been used as a GOP refrain, most recently as part of the title of the 2011 book on Tea Party politics by Christine O'Donnell. "Let's Make America Great Again" was first used as a campaign slogan by Ronald Reagan during his 1980 election campaign. However, the slogan went largely unnoticed until Trump donned a hat during a visit to Laredo, Texas near the Mexican border in July 2015. Donald Trump adopted "Make America Great Again" as his official campaign slogan and simultaneously launched merchandise bearing the phrase in June 2015, shortly after announcing his bid for the Republican Party's nomination in the 2016 United States presidential election.
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