Uncannily connected to the cultural zeitgeist, Rubin has served as a “strange attractor” in discerning evolutionary artistic emergents, and has long been regarded by the most astute minds in the business as an oracle in forecasting what’s to come. Under this umbrella, Rubin went on to produce and executive produce an eclectic mix of artists including The Red Hot Chili Peppers, Mick Jagger, Tom Petty’s Wildflowers, and fittingly, Johnny Cash’s American Music. Refusing to be pigeonholed and dedicated to the preservation of a friendship under pressure, Rubin parted ways with Simmons to form Def American Records (which in 1993 assumed its current incarnation as American Recordings). Inside of a year, with Rubin at the production helm, Def Jam negotiated a distribution deal with Columbia Records and was backing the Beastie Boys, Run DMC, Public Enemy, and signing on with the thrash band Slayer.
Their first release, LL Cool J’s "I Need A Beat, " cost around $700.00 to produce and sold over 100,000 copies. While studying film at New York University, twenty-two year old Rubin met Russell Simmons at Danceteria-a club where the sounds of downtown rockers and uptown rappers comfortably collided-and together they co-founded Def Jam Records from their college dorm room. The production colossus behind such revolutionary artists as LL Cool J, the Beastie Boys, Rage Against The Machine, System Of a Down, Audioslave, and Saul Williams, Rubin has been named by MTV as "the most important white boy in hip-hop."īorn in 1963, Rubin grew up an hour north of New York City and cites his exposure to The Beatles and his experience as an only child as critical in shaping his musical sensibilities, explaining that without the benefit of an older sibling to mentor him in the "secrets of cool," he was left to sift the sounds of his urban surroundings in search of what struck a chord with his preternatural sense of style. Rick Rubin, audacious audiophile and hirsute cultural oracle, is the industry juggernaut responsible for almost single-handedly grafting rap and rock into the hybrid phenomenon that paved the way for contemporary hip-hop. Journal of Integral Theory and Practice.
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